Originally, Anna studied Communication Design (BA) at the "Hochschule fur Gestaltung Schwabisch Gmund" and the "Lahti University of Applied Sciences." In addition to her studies, she developed communication concepts and empirical evaluations for the Mercedes-Benz's Lifestyle Configurator. Furthermore she has performed design workshops for pupils on behalf of the "Foundation Deutsches Design Museum" and the "German Design Council." Since 2015, Anna has been part of the design:transfer's expert team. After completing her Master Strategic Design in 2016, she worked as research assistant at the "Technischen Hochschule Ingolstadt." Her tasks included the preparation and delivery of lectures in the study program "User Experience Design" and "Business Information Systems" as well as doing research projects and process analysis at firms. In order to pursue her interests of practice-based research, Anna undertakes a research candidature at RMIT University's PhD program "Business Information Systems" since late 2018.